The Intelligent Motorist Story

It all started back in 2019 on a trip to visit customers in Asia, when co-founder Jeremy 'JJ' Edgell stumbled on a product never seen before in a workshop. Service advisors were using a large interactive touch screen to present to customers the findings of a health check on their vehicle.

To be able to visualise and explain what is wrong with a vehicle and why work is necessary by using smart technology and 3D models was revolutionary. Then to be able to evidence work for customers to make decisions based on a unique score was beyond anything available to workshops in the UK.

After lots of software development to make the Intelligent Motorist solution look as slick as it does, we have the IM solution we see today.

Our vision is clear – to provide workshops with the tools and processes to identify work, connect to customers and to keep them coming back into the workshop.

We allow customers to take ownership of their car using their smart phones to access vital information about the health of their vehicle and keep their car running the way it should.

We are a passionate team of car enthusiast who want to drive the digital transformation of workshops and allow them to connect through technology.

With years of experience in the automotive aftersales world and knowledge of how software can assist workshops to increase sales and footfall, we strongly believe that Intelligent Motorist will be the future of vehicle maintenance.

We want you to be a part of that future.

Jeremy 'JJ' Edgell Co-founder & Director

Jeremy 'JJ' Edgell

Co-founder & Director

35 years’ experience in the global additive market. JJ is also managing Director of Bluechem GB a member of the Bluechem Group, and Duxback Ltd. He is a firm believer in promoting best practice and training from the workshop floor up.

Ben Smith Co-founder & Director

Ben Smith

Co-founder & Director

The past 7 years has been Co-founder & Director of Smart Garage Solutions Ltd t/a PECUVi – a provider of leading automotive video health check app solutions - currently in 5 countries. Previously Director / Founder of Panda Media Ltd – a specialist video production and smartphone App company.

David Leighton Sales & Marketing Director

David Leighton

Sales & Marketing Director  

Over 20 years’ experience in the automotive industry across e:commerce, sales and aftersales. Formally head of global e:commerce and marketing for a global car parts and logistics company based in Sweden.

Graphic to show Intelligent Motorist usage by workshops and technicians Graphic to show Intelligent Motorist usage by workshops and technicians