Intelligent Motorist Privacy Policy


Intelligent Motorist Ltd undertake to respect and protect your personal data and your personal privacy in accordance with applicable legislation, industry rules and other relevant standards. In this privacy policy (hereinafter ”Policy”) we inform you about why Intelligent Motorist Ltd collects, uses and shares your personal data within the framework of your relationship with Intelligent Motorist.

Please read this Policy carefully.  


The controller responsible for your personal data in accordance with applicable data protection legislation is Intelligent Motorist Ltd (hereinafter ”Intelligent Motorist”, ”we”, ”us” or ”our”). Intelligent Motorist is responsible for ensuring that your personal data is processed in accordance with this Policy and applicable data protection legislation.

Contact details for the controller:

Intelligent Motorist Ltd

Address: Bruton House, No.2 High Street, Bruton, Somerset, BA10 0AA

Telephone no: 01749 812633




We process the personal data that you have provided us when you became a customer of ours, or when you have otherwise contacted us (for example using the contact us form on our website or via customer support. The personal data that we collect can include the following categories of information:



We process personal data for the following purposes:


3.1 Provision of services and handling of your customer relationship

The primary purpose for collecting your personal data is to provide you with our services and to handle the customer relationship between us and you or the company that you represent. Processing is necessary for fulfilment of the agreement between us pursuant to 6(1) b GDPR.


3.2 Marketing

We process personal data in order to administer the sending of e-mail notifications and/or text messages to you regarding news about our services, request your feedback or provide you with other relevant information about our services. In this respect, our processing of your personal data is based upon our legitimate interest in providing you with relevant information about Intelligent Motorist and to promote our services pursuant to 6(1) f GDPR. You may at any time choose not to receive such marketing notifications by emailing us an opt-out request.


3.3 Development of technology and services, and information security

We may also process personal data in order to improve the quality of our services and to develop new ones. In these cases, our processing of personal data is based upon our legitimate interest, pursuant to 6(1) GDPR, in ensuring that we have sufficient and relevant information to develop our services.



We may also share personal data with third parties in the following circumstances:



We use cookies and other similar technology on our website. Cookies are small text files that are placed on your device to collect and save usable information, with the purpose of increasing the functionality of our website and to make it easier to use. We may also use cookies and other similar technology for statistical purposes to collate, anonymously, aggregated statistics concerning e.g. use of our website, which enables us to understand how a user uses the website and to improve the user experience.

You can set your web browser not to accept cookies, restrict the use of cookies or to remove cookies from your browser. But cookies are an important part of how our website works, which is why restricting cookies may affect the website’s functionality. 

To read more about how we use cookies, please see our cookie policy



Your personal data will only be stored as long as it is necessary to fulfil the purposes defined in the Policy.



You have the right to access the personal data that we process regarding you. You have the right at any time to change, update and remove your personal data. You have the right to withdraw your consent at any time (Art. 13(2) point (c) GDPR).

You have the right to object to certain processing, such as direct marketing and profiling. To the extent required under applicable data privacy legislation, you are entitled to restrict processing of personal data.

In certain cases, you have the right to have the processing of your personal data restricted. If you have the right to have the processing restricted, we may then only – with the exception for storage – continue to process your personal data with your consent or to determine, assert or defend a legal claim, or to protect another natural or legal person, or for reasons concerning important public interest.

You have the right to data portability, i.e. the right to receive your personal data in a structured, commonly-used and machine-readable format and to have these transferred to another data controller, to the extent required under applicable law. 

If you are not satisfied with the way we handle your personal data, you have the right to submit a complaint to a supervisory authority in the UK. 



We maintain an appropriate level of security (comprising physical, electronic and administrative security) to protect personal data from loss, destruction, abuse and unlawful access or unlawful disclosure. For example, we restrict the personal data to authorised employees who need to know the information to perform their duties.



We reserve the right to change this Policy. If we make any changes to this Policy, we will communicate this via our website, on which we will also keep the most recent version of this Policy available.


10. Questions About This Policy

If you have any questions concerning this Policy or the personal data we process regarding you, please contact us using the contact details in section 1 at the top of this Policy.